Every entrepreneur dreams with watching his or her business grown up to the point of becoming a big company that reaches multiple markets. However, this is a dream that very few manage to make a reality.

An interesting stat we got from an article published by Kartikeya Sharma ProSportify, is that only 1 or 2 out of 10 businesses survive their first 5 years of operations. However, most entrepreneurs don’t put into practice key business principles that increase the chances of survival. Let’s see what these keys to success in business are:

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1- A well-defined purpose:


This is the main secret behind any successful business. Aside from very lucky outliers, most enterprises are based around a solid personal purpose of the business founder. A dream with a deadline, if you will, which, turns that dream into a goal.

2-  Good finance management:

It is very important for a business to be efficient with their money management and finances. This applies both to the business as a whole as well as to its founders on a more personal level. It’s imperative to assign budgets to every key area so no resources are wasted and unnecessary expenses are avoided. Before spending money on anything, think twice and ask yourself if that expense is going to benefit the business in the long term and if it is really a necessity.

3- Adaptation to change:

Nothing can hurt a business more than getting too comfortable with the current situation or being afraid. The world is getting more and more dynamic and it demands that businesses are always ready to adapt to the ever-changing market tendencies and customer demands.

Every time one of this big market shifts or changes take place, organizations that are incapable of adapting usually perish, and by doing so they make a path for the newer and more flexible companies that usually take advantage of circumstances like these.